95 lines
2.4 KiB
TeX
95 lines
2.4 KiB
TeX
\documentclass{report}
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\input{preamble}
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\input{macros}
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\input{letterfonts}
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\title{\Huge{Entrepreneurship and Innovation}}
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\author{\huge{Aidan Sharpe}}
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\date{}
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\begin{document}
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\maketitle
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\newpage% or \cleardoublepage
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% \pdfbookmark[<level>]{<title>}{<dest>}
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\pdfbookmark[section]{\contentsname}{toc}
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\tableofcontents
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\pagebreak
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\chapter{}
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\dfn{Entrepreneurship}
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{
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According to Steve Blanc, \emph{Entrepreneurship} is the search for a sustainable and repeatable process to validate a business idea.
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}
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The difference between a startup and a business is that a startup is a hypothesis test for a process, while a business is the tested idea.
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\dfn{Intrapreneurship}
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{
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The act of behaving like an entrepreneur while working within a large organization.
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}
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\dfn{Bootstrapping}
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{
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Being able to create a startup with minimal budget and without external funds.
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}
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\dfn{Pitch Deck}
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{
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A marketing presentation used to gain investors and funding.
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}
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The design thinking process:
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\begin{enumerate}
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\item \textbf{Empathize}: understand what the customer \emph{wants} and \emph{needs}
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\item \textbf{Define}
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\item \textbf{Ideate}
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\item \textbf{Prototype}
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\item \textbf{Test}
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\end{enumerate}
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\dfn{Growth Mindset}
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{
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}
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\dfn{Ideation}
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{
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The act of generating, developing, and communicating new ideas.
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}
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\chapter{}
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\section{Business Model}
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\dfn{Business Model}
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{
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Describes the rationale of how a new venture delivers and captures value
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}
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\noindent
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A business model canvas has nine segments in four core areas.
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\begin{enumerate}
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\item \textbf{Offering}: Value generated and reaching customer base
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\item \textbf{Customer}: Customers are
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\item \textbf{Infrastructure}: includes all necessary resources to fulfill customer value proposition
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\item \textbf{Financial Viability}: defines costs and revenue streams
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\end{enumerate}
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\dfn{Customer Value Proposition (CVP)}
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{
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Better value than competition. Measurable in monetary terms. Must be sustainable for long-term operation.
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}
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\subsection{Business Model Canvas}
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\begin{enumerate}
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\item \textbf{Customer Value Proposition}: properly addresses the need
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\item \textbf{Customer Segments}:
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\item \textbf{Customer Relationships}: People want to know that you care. How to get, keep, and grow a customer base.
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\end{enumerate}
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\dfn{Minimum Value Proposition}
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{
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Meets needs and requirements of the CVP while mitigating risk
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}
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\end{document}
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