131 lines
3.5 KiB
Plaintext
131 lines
3.5 KiB
Plaintext
= Engagement Hours Notes =
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== CEO Club ProfTank (Thursday, February 8th, 2024) ==
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- Caught up on Byron's 3D printing business
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- Has been going to shows to promote business
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- Meeting lots of people
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- Constantly exploring ways to expand and improve
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- Met other engineering students taking EnI
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- Discussed target markets
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-
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== Aer Cosmetics Talk (Thursday, February 15th, 2024) ==
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- Paige DeAngelo shared her story about how she founded Aer Cosmetics
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- Always had to figure out financial problems
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- Had the idea after realizing that one of her biggest sources of waste was makeup
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- Switched from studying meterology to entrepreneurship to pursue this idea
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- Aer Cosmetics progress
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- Convinced professors to make working on Aer Cosmetics part of final projects
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- GSEA startup idea competition
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- Started as the first sustainable mascara, eventually competition started
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- Competition makes you hone in on your target market
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- Goal is line of sustainable cosmetics
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== Color Theory Workshop ==
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=== What is Color Psychology? ===
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How colors affect perceptions and behaviors
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Color-brand association
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=== 60-30-10 Rule ===
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- 60% primary color
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- 30% secondary colory
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- 10% accent color
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=== Consumer's Culture ===
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Different cultures have different perceptions of color
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== Make Teamwork Work ==
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*Group work*: working in a group of people on the same task
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*Team work*: creating an environment in which team member talents are facitlitated to achieve a common goal
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=== Teamwork Activity ===
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*BOSS*: describe the vision and details of a design to the secretary
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*SECRETARY*: communicate the vision to the designer and relay questions to the boss
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*DESIGNER*: draw the design and ask questions based on verbal instructions from the secretary
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=== Key Takeaways ===
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- Everyone has different strengths
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- Different roles suit different people better
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== Lunch & Learn "Unnecessary Inventions" ==
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== Re-Investing Funds (Monday, March 25th, 2024) ==
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=== Fund Types ===
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- Prize money
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- Don't have to give up equity
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- Grants
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- Profit
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- Self-funds
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- Betting on yourself
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- Loans
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- Usually have interest payments
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- Family & Friend borrowing
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=== Why is Re-Investing Important ===
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- Investors like to see you have skin in the game
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- Might not need to give up equity
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- Accelerate first to market strategy
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=== Where to Use Funds ===
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- Product Development
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- Inventory for more sales
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- Cash flow
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- Improving products
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- Professional packaging
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- Legal/Formation Fees
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- IP protection
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- Legal calls for advice
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- LLC, Corporation, 501 C3, ...
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- Contracts
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- Marketing
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- Flyers, pens, magnets
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- (Boosted) Social media ads
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- SEO
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- Conferences
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- Getting More Hands
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- Fiverr/Upwork
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- Compensation contracts based on performance
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- Full time work
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- Interns
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- Complimentary Products
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- Cross sell to consumers
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- Similar products in different industries
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== Thinking Outside the Box ==
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- Brainstormed in groups of 3/4 and 2/3 to come up with problem and solution statements for people that we may not relate to.
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=== Vlad the Vampire ===
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- *PROBLEM*: Vlad can't be in the sun without getting bad sunburn or risk dying
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- *SOLUTION*: Heavy duty sunscreen that blocks out all sunlight from reaching Vlad's skin
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=== Frankie the Monster ===
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== Pitch Deck Workshop ==
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=== Common Components ===
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- Title
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- Problem
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- Highlight problem through story
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- Solution
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- Market Size/Demand
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- Offer
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- Competitor matrix
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- Team
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- Founders
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- Advisors
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- Milestones
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- Proof of Concept
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- Revenue Model
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- B2C
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- B2B
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- Freemium
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- Projections
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- Use of Funds
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- R&D
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- Inventory/supply
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- Re-investing
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- Marketing
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- Call to action
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- QR code to download app
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