33 lines
1.2 KiB
Plaintext
33 lines
1.2 KiB
Plaintext
= Engagement Hours Notes =
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== CEO Club ProfTank (Thursday, February 8th, 2024) ==
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- Caught up on Byron's 3D printing business
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- Has been going to shows to promote business
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- Meeting lots of people
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- Constantly exploring ways to expand and improve
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- Met other engineering students taking EnI
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- Discussed target markets
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== Aer Cosmetics Talk (Thursday, February 15th, 2024) ==
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- Paige DeAngelo shared her story about how she founded Aer Cosmetics
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- Always had to figure out financial problems
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- Had the idea after realizing that one of her biggest sources of waste was makeup
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- Switched from studying meterology to entrepreneurship to pursue this idea
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- Aer Cosmetics progress
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- Convinced professors to make working on Aer Cosmetics part of final projects
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- GSEA startup idea competition
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- Started as the first sustainable mascara, eventually competition started
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- Competition makes you hone in on your target market
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- Goal is line of sustainable cosmetics
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== Color Theory Workshop ==
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=== What is Color Psychology? ===
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How colors affect perceptions and behaviors
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Color-brand association
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=== 60-30-10 Rule ===
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- 60% primary color
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- 30% secondary colory
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- 10% accent color
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=== Consumer's Culture ===
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Different cultures have different perceptions of color
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