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\textbf{Entrepreneurship}: a way of thinking, acting, and being that combines the ability to find or create new opportunities with the courage to act on them.
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\textbf{Intrapreneurship}: a process of creating new products, ventures, processes, or renewal within large organizations.
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\textbf{Innovation}: a product or service that is novel, useful, and valueable.
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\textbf{Creativity}: The capacity to produce new ideas, insights, or inventions that are unique and of value to others.
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\textbf{Startup}: a temporary organization in search of a scalable business model.
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\textbf{LLC}: a business structure that combines the taxation advantages of a partnership with the limited liability benefits of a corporation without being subject to the eligibility requirements of an S-corp.
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\textbf{Types of entrepreneurship}: corporate entrepreneurship (intrapreneurship), entrepreneurship inside, franchising, buying a small business, social entrepreneurship, family enterprising, serial entrepreneurship.
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\textbf{Managerial Thinking}: big planning, wait until you get what you need, expected return, linear, optimization, avoid failure, competitive, knowable, plan to act.
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\textbf{Entrepreneurial Thinking}: small actions, start with waht you have, acceptable loss, iterative, experimentation, embrace and leverage failure, collaborative, unknowable, act to learn.
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\textbf{Fixed Mindset}: the assumptions held by people who perceive their talants and abilities as set traits.
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\textbf{Growth Mindset}: the assumptions held by people who believe that their abilities can be developed through dedication, effort, and hard work.
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\textbf{Effectuation}: taking quick-action using resources you have available to get early traction on new ideas.
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\textbf{Self-leadership}: a process whereby people can influence and control their own behavior, actions, and thinking to achieve the self-direcion and self-motivation necessary to build their entrepreneurial business ventures.
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\textbf{Pattern recognition}: the process of identifying links or connections between apparently unrelated things or events.
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\textbf{Opportunity recognition}: identify, discover, enhance, anticipate, target, evaluate
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\textbf{Alertness}: the ability to identify opportunities.
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\textbf{Design Thinking Process}: empathy, define, ideate, prototype, test
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\textbf{Feasibility}: what can possibly be achieved in the near future.
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\textbf{Viability}: how sustainable the idea is in the long term.
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\textbf{Desireablility}: who will want to use or buy the product or service.
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\textbf{Implementation Phase}: early, fast, and cheap testing to strengthen ideas and ensure the design team is on the right path toward meeting the needs of the people for whom they are designing.
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\textbf{Business Model}: offering, customers, infrastructure, financial viability.
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\textbf{Offering}: what you are offering to a particular customer segment, the value generated for those customers, and how you will reach and communicate with them.
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\textbf{Customers}: people who populate the segments of a market served by the offering.
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\textbf{Infrastructure}: the resources (people, technology, products, suppoliers, partners, facilities) that an entrepreneur must have in order to develop the customer value proposition.
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\textbf{Financial Viability}: the revenue and cost structures a business needs to meet its operating expenses and financial obligations.
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\textbf{Business Model Canvas}:
\begin{itemize}
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	\item Offering: value proposition
	\item Customers: customer segments, channels, customer relationships
	\item Infrastructure: key activities, key resources, key partners
	\item Financial Viability: cost structure, revenue streams
\end{itemize}
\textbf{Customer Value Proposition}: a statement that describes why a customer should buy and use your product or service.
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\textbf{Customer Segments}: parts of the customer grouping of a market.
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\textbf{Channels}: the ways in which you can reach your customers
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\textbf{Customer Relationships}: how you establish and maintain relationships with your customers.
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\textbf{Key Activities}: the most important activities that the company participates in.
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\textbf{Key Resources}: What you need to develop the business, create products and services, and deliver on the CVP (people, technology information, equipment, finances).
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\textbf{Key Partners}: The suppliers, associates, and distributors used for strategic and efficiency purposes.
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\textbf{Revenue Streams}: Where revenue is coming from. How much customers are willing to pay.
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\textbf{Cost Structure}: All expenses required to execute and run the business model.
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\textbf{Chain of Customers}: users, buyers, and influencers.
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\textbf{Buyer Profile}: the demographics and psychographics of the ideal customer.
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\textbf{Market Sizing}: a method of estimating the number of potential customers and possible revenue or profitibility of a product or service.
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\textbf{Total Available Market (TAM)}: the total market demand for a product or service.
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\textbf{Serviceable Available Market (SAM)}: the intended target of the TAM
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\textbf{Share of Market (SOM)}: the portion of SAM that the company can realistically reach.
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\textbf{Empathy Map}: say, do, think, feel
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