= Engagement Hours Notes =

== CEO Club ProfTank (Thursday, February 8th, 2024) ==
- Caught up on Byron's 3D printing business
	- Has been going to shows to promote business
	- Meeting lots of people
	- Constantly exploring ways to expand and improve
- Met other engineering students taking EnI
	- Discussed target markets
	- 
== Aer Cosmetics Talk (Thursday, February 15th, 2024) ==
- Paige DeAngelo shared her story about how she founded Aer Cosmetics
	- Always had to figure out financial problems
	- Had the idea after realizing that one of her biggest sources of waste was makeup
	- Switched from studying meterology to entrepreneurship to pursue this idea
- Aer Cosmetics progress
	- Convinced professors to make working on Aer Cosmetics part of final projects
	- GSEA startup idea competition
	- Started as the first sustainable mascara, eventually competition started
	- Competition makes you hone in on your target market
	- Goal is line of sustainable cosmetics

== Color Theory Workshop ==
=== What is Color Psychology? ===
How colors affect perceptions and behaviors
Color-brand association
=== 60-30-10 Rule ===
- 60% primary color
- 30% secondary colory
- 10% accent color
=== Consumer's Culture ===
Different cultures have different perceptions of color