= Engagement Hours Notes =

== CEO Club ProfTank (Thursday, February 8th, 2024) ==
- Caught up on Byron's 3D printing business
	- Has been going to shows to promote business
	- Meeting lots of people
	- Constantly exploring ways to expand and improve
- Met other engineering students taking EnI
	- Discussed target markets
	- 
== Aer Cosmetics Talk (Thursday, February 15th, 2024) ==
- Paige DeAngelo shared her story about how she founded Aer Cosmetics
	- Always had to figure out financial problems
	- Had the idea after realizing that one of her biggest sources of waste was makeup
	- Switched from studying meterology to entrepreneurship to pursue this idea
- Aer Cosmetics progress
	- Convinced professors to make working on Aer Cosmetics part of final projects
	- GSEA startup idea competition
	- Started as the first sustainable mascara, eventually competition started
	- Competition makes you hone in on your target market
	- Goal is line of sustainable cosmetics

== Color Theory Workshop ==
=== What is Color Psychology? ===
How colors affect perceptions and behaviors
Color-brand association
=== 60-30-10 Rule ===
- 60% primary color
- 30% secondary colory
- 10% accent color
=== Consumer's Culture ===
Different cultures have different perceptions of color

== Make Teamwork Work ==
*Group work*: working in a group of people on the same task
*Team work*: creating an environment in which team member talents are facitlitated to achieve a common goal 
=== Teamwork Activity ===
*BOSS*: describe the vision and details of a design to the secretary
*SECRETARY*: communicate the vision to the designer and relay questions to the boss
*DESIGNER*: draw the design and ask questions based on verbal instructions from the secretary
=== Key Takeaways ===
- Everyone has different strengths
- Different roles suit different people better


== Lunch & Learn "Unnecessary Inventions" ==



== Re-Investing Funds (Monday, March 25th, 2024) ==
=== Fund Types ===
- Prize money
	- Don't have to give up equity
- Grants
- Profit
- Self-funds
	- Betting on yourself
- Loans
	- Usually have interest payments
- Family & Friend borrowing

=== Why is Re-Investing Important ===
- Investors like to see you have skin in the game
- Might not need to give up equity
- Accelerate first to market strategy

=== Where to Use Funds ===
- Product Development
	- Inventory for more sales
	- Cash flow
	- Improving products
	- Professional packaging
- Legal/Formation Fees
	- IP protection
	- Legal calls for advice
	- LLC, Corporation, 501 C3, ...
	- Contracts
- Marketing
	- Flyers, pens, magnets
	- (Boosted) Social media ads
	- SEO
	- Conferences
- Getting More Hands
	- Fiverr/Upwork
	- Compensation contracts based on performance
	- Full time work
	- Interns
- Complimentary Products
	- Cross sell to consumers
	- Similar products in different industries



== Thinking Outside the Box ==
- Brainstormed in groups of 3/4 and 2/3 to come up with problem and solution statements for people that we may not relate to.

=== Vlad the Vampire ===
- *PROBLEM*: Vlad can't be in the sun without getting bad sunburn or risk dying
- *SOLUTION*: Heavy duty sunscreen that blocks out all sunlight from reaching Vlad's skin 

=== Frankie the Monster ===



== Pitch Deck Workshop ==
=== Common Components ===
- Title
- Problem
	- Highlight problem through story
- Solution
- Market Size/Demand
- Offer
	- Competitor matrix
- Team
	- Founders
	- Advisors
- Milestones
- Proof of Concept
- Revenue Model
	- B2C
	- B2B
	- Freemium
- Projections
- Use of Funds
	- R&D
	- Inventory/supply
	- Re-investing
	- Marketing
- Call to action
	- QR code to download app