\documentclass{report}

\input{preamble}
\input{macros}
\input{letterfonts}

\title{\Huge{Entrepreneurship and Innovation}}
\author{\huge{Aidan Sharpe}}
\date{}

\begin{document}

\maketitle
\newpage% or \cleardoublepage
% \pdfbookmark[<level>]{<title>}{<dest>}
\pdfbookmark[section]{\contentsname}{toc}
\tableofcontents
\pagebreak

\chapter{}
\dfn{Entrepreneurship}
{
    According to Steve Blanc, \emph{Entrepreneurship} is the search for a sustainable and repeatable process to validate a business idea.
}

The difference between a startup and a business is that a startup is a hypothesis test for a process, while a business is the tested idea.

\dfn{Intrapreneurship}
{
    The act of behaving like an entrepreneur while working within a large organization.
}

\dfn{Bootstrapping}
{
    Being able to create a startup with minimal budget and without external funds.
}

\dfn{Pitch Deck}
{
    A marketing presentation used to gain investors and funding.
}

The design thinking process:
\begin{enumerate}
	\item \textbf{Empathize}: understand what the customer \emph{wants} and \emph{needs}
	\item \textbf{Define}
	\item \textbf{Ideate}
	\item \textbf{Prototype}
	\item \textbf{Test}
\end{enumerate}

\dfn{Growth Mindset}
{

}

\dfn{Ideation}
{
    The act of generating, developing, and communicating new ideas.
}

\chapter{}

\section{Business Model}
\dfn{Business Model}
{
	Describes the rationale of how a new venture delivers and captures value
}
\noindent
A business model canvas has nine segments in four core areas.
\begin{enumerate}
	\item \textbf{Offering}: Value generated and reaching customer base
	\item \textbf{Customer}: Customers are 
	\item \textbf{Infrastructure}: includes all necessary resources to fulfill customer value proposition
	\item \textbf{Financial Viability}: defines costs and revenue streams
\end{enumerate}

\dfn{Customer Value Proposition (CVP)}
{
	Better value than competition. Measurable in monetary terms. Must be sustainable for long-term operation.
}

\subsection{Business Model Canvas}
\begin{enumerate}
	\item \textbf{Customer Value Proposition}: properly addresses the need
	\item \textbf{Customer Segments}: 
	\item \textbf{Customer Relationships}: People want to know that you care. How to get, keep, and grow a customer base.
\end{enumerate}
\dfn{Minimum Value Proposition}
{
	Meets needs and requirements of the CVP while mitigating risk
}

\end{document}
