DSP Lab 2
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- Started as the first sustainable mascara, eventually competition started
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- Competition makes you hone in on your target market
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- Goal is line of sustainable cosmetics
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== Color Theory Workshop ==
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=== What is Color Psychology? ===
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How colors affect perceptions and behaviors
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Color-brand association
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=== 60-30-10 Rule ===
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- 60% primary color
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- 30% secondary colory
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- 10% accent color
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=== Consumer's Culture ===
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Different cultures have different perceptions of color
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