Lots of updates

6th-Semester-Spring-2024/EnI/Notes/EnI-notes.tex

@@ -91,4 +91,25 @@ A business model canvas has nine segments in four core areas.
 	Meets needs and requirements of the CVP while mitigating risk
 }
 
+\chapter{Customers and Markets}
+\dfn{Customer}
+{
+	Someone who wants to purchase a product or service.
+}
+\dfn{Market}
+{
+	A place where people can sell their product or service.
+}
+\dfn{Demand}
+{
+	A \emph{need} of the market.
+}
+\dfn{End-User Profile}
+{
+	A description of the demographics and psychographics of the customer.
+}
+
+\chapter{Midterm Review}
+Entrepreneurship, intrapreneurship, innovation, creativity, startup vs. corp. vs. LLC, types of entrepreneurship, different types of mindset, effectuation vs. self-leadership, elements and characteristics of an opportunity, perception vs. alertness vs. intuition vs. instinct, pattern recognition and opportunity recognition, process of identifying opportunity, design thinking and its elements, feasibility vs. viability vs. durability vs. desireability, implementation phase and its purpose, four parts of a business model, business model canvas parts related to customers, segments of business model canvas, chain of customers, importance of buyer profile and steps, process of market sizing, empathy map
+
 \end{document}